A fast-growing plumbing and septic service franchise, is seeking a Paid Media Specialist to lead and manage our digital advertising efforts across Meta platforms (Facebook & Instagram) and support performance-driven marketing strategies. This role is essential to accelerating lead generation, enhancing brand visibility, and improving marketing ROI.
We’re looking for a strategic thinker with a creative edge—someone who can launch, optimize, and report on paid campaigns while working cross-functionally with our operations and customer service teams.
What we offer…
- Monday to Friday with occasionally support on weekends / Full-Time / Eastern Time Zone.
- Be part of an international business and increase your work experience.
- Create your own comforts to work as you will have your own space to do so.
- Forget about wasting time going to an office as you will work from home.
What will you be doing in this position?
- Create, manage, and optimize Meta Ad campaigns (Facebook & Instagram) to drive leads and increase bookings
- Analyze performance data and adjust strategies to improve click-through rate (CTR), conversion rates, and cost-per-lead (CPL)
- Manage ad budgets, bidding strategies, and audience segmentation
- Develop creatives and copy for paid campaigns in collaboration with the content team
- Track marketing KPIs and provide weekly reports on ad performance and ROI
- Coordinate with internal teams to ensure ad messaging aligns with promotions, availability, and service areas
- Monitor social media engagement and respond to inbound messages/comments as needed
- Collaborate on email campaigns, landing page design, and seasonal promotions
- Stay current on platform updates, trends, and compliance requirements
- Support local franchise marketing efforts through audience targeting and geofencing
What do we need from you?
- Proven experience managing Meta Ads (minimum 2 years preferred)
- Strong understanding of campaign objectives, A/B testing, retargeting, and lead generation funnels
- Proficiency in Meta Business Suite, Ads Manager, and related analytics platforms
- Copywriting and creative asset coordination skills
- Excellent communication skills in English (Spanish bilingual preferred)
- Familiarity with service-based businesses or local lead generation is a plus
- Comfortable working with remote teams and fast-paced goals
- Experience with ServiceTitan or similar CRM platforms is a plus
Typical workday…
Typical Work Day
- Launch, review, and optimize daily ad campaigns
- Collaborate with the team on promotions and service area needs
- Monitor real-time ad performance and adjust budgets as needed
- Respond to social media messages or ad comments
- Report on campaign effectiveness and plan the next iteration
About our Client…
A growing and highly regarded plumbing and drain service franchise is seeking a Remote Administrative Coordinator to streamline daily operations and support the business owner in scaling the company. With a focus on exceptional service and operational efficiency, the company serves both residential and commercial clients, handling nearly 100 service calls monthly. This is a fully remote position supporting field technicians and the business owner from a distance
Apply now to join VA Locator and start making a significant impact in a dynamic environment.
We look forward to your application!
