Remote Social Media Strategist

The Remote Social Media Manager will be responsible for developing and executing social media strategies to drive brand awareness, engagement, and growth. This position offers an exciting opportunity for a creative and results-driven individual to work remotely while contributing to the success of a dynamic and forward-thinking organization. The ideal candidate will have a proven track record in social media management and a passion for leveraging social platforms to achieve business objectives.

Responsibilities:

1. Social Media Strategy: Develop and implement comprehensive social media strategies aligned with overall marketing goals and target audience. Identify key platforms, content themes, and engagement tactics to enhance brand visibility and reach.
2. Content Creation and Curation: Create compelling, on-brand social media content, including images, videos, graphics, and written posts. Curate relevant and engaging content from trusted sources to supplement the content calendar.
3. Community Management: Monitor social media platforms, respond to comments, messages, and inquiries promptly and professionally. Foster positive engagement, address customer concerns, and maintain a strong brand presence.
4. Social Media Advertising: Plan and execute social media advertising campaigns to drive traffic, generate leads, and increase conversions. Monitor campaign performance, optimize targeting, and adjust strategies based on data insights.
5. Performance Tracking and Reporting: Monitor and analyze social media metrics, such as engagement rates, reach, and conversion rates. Generate regular reports to provide insights into the effectiveness of social media efforts and recommend strategies for improvement.
6. Influencer Partnerships: Identify and establish partnerships with relevant influencers and brand advocates. Collaborate with influencers to create authentic content and amplify brand messaging to targeted audiences.
7. Trend Analysis and Industry Monitoring: Stay updated on social media trends, emerging platforms, and industry best practices. Conduct competitive analysis and benchmarking to identify opportunities for innovation and differentiation.
8. Collaboration with Cross-functional Teams: Collaborate closely with marketing, creative, and content teams to align social media efforts with overall marketing campaigns. Provide insights and recommendations to enhance cross-channel integration and campaign effectiveness.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field. Relevant certifications (e.g., Social Media Marketing, Digital Marketing) are a plus.
• Proven experience as a Social Media Manager, successfully managing social media platforms and driving engagement and growth.
• In-depth knowledge of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and their respective best practices.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Strong understanding of social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads) and campaign optimization techniques.
• Excellent written and verbal communication skills, with the ability to create compelling content and engage with audiences effectively.
• Creative mindset with a keen eye for aesthetics, design, and storytelling.
• Strong analytical and problem-solving abilities, with the ability to leverage data to drive decision-making.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Strong collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams and stakeholders.

We offer competitive compensation and benefits packages, as well as a flexible remote work environment that promotes work-life balance. If you are a creative and results-driven Social Media Manager seeking an exciting opportunity to contribute to a dynamic team remotely, we invite you to submit your application.