The Marketing Specialist will be responsible for promoting the handyman business online, building brand awareness, and generating leads. This part-time position offers flexibility in working hours and will report directly to Juan, the business owner.
What we offer…
- Monday to Friday / Part-Time / Eastern Time Zone.
- Be part of an international business and increase your work experience.
- Create your comforts to work as you will have your own space to do so.
- Forget about wasting time going to an office as you will work from home.
What will you be doing in this position?
- Develop and execute marketing campaigns primarily focusing on digital channels such as social media, email, and website content.
- Manage and optimize the company's social media profiles and overall online presence to ensure maximum visibility.
- Implement strategies aimed at attracting new customers and retaining existing ones.
- Collaborate with the Customer Journey Specialist to align marketing efforts with customer experience.
- Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads to drive lead generation.
- Create engaging content for blogs, newsletters, and social media posts to keep the audience informed and interested.
What do we need from you?
- 2+ years of experience in marketing, preferably within the home services industry.
- Proficient in social media management and content creation.
- Strong understanding of online advertising platforms such as Google Ads, Facebook, and Instagram.
- Excellent written and verbal communication skills.
- Self-motivated with the ability to work independently and prioritize tasks effectively.
Your typical workday, workweek and your performance evaluation will be based on…
- Daily Tasks:
- Monitor and respond to social media engagement.
- Create and schedule content across various platforms.
- Analyze and optimize advertising campaigns to ensure effective lead generation.
- Coordinate with the Customer Journey Specialist to ensure cohesive marketing strategies.
Performance Evaluation & KPIs:
- Lead generation effectiveness through paid advertising.
- Engagement and reach on social media platforms.
- Quality and relevance of content produced (blogs, social media posts, newsletters).
- Collaboration with the team to ensure smooth integration of marketing and customer experience efforts.
About our Client…
A family-owned business that has been providing home improvement & repair services in Broward & Miami-Dade County for the last 6+ years. They began offering our services to close friends and neighbors, but with great referrals and support they have expanded the business and are now servicing realtors, property managers and homeowner associations.
Apply now to join VA Locator and start making a significant impact in a dynamic environment.
We look forward to your application!
